Y/OUR STORY | Telling Your Social Media Story

In this West Summit session we’ll look at:
• Best practices for creating (and maintaining!) an effective social presence.
• The Storyteller’s Challenge: How to create enough content to satisfy the demands of today’s social newsfeed.
• Different approaches for B2B versus B2C organizations.
• Going beyond Likes: How to effectively measure and monitor the efficacy of your social outreach.
• PR communications strategy for Snapchat, Instagram and other platforms.

Panelists:
Matt Higgins, SVP, Digital + Innovation – Makovsky
Bryan Pederson, SVP – Partner, Digital Practice Lead – FleishmanHillard