Y/OUR STORY | Creating the Content to Tell Your Story

In this West Summit session we’ll look at:
• Writing tips: Writing for blog, press release, online etc.
• Infographics how and when to create.
• Outsource versus in-house, “self-service” versus “full service” and how to choose between them.
• Empowerment of self-created content.
• Creating content for different audiences.

Panelists:
Pete Marsh, Vice President Marketing at Newcycle Solutions
Adam Clement, Creative Content Lead, Associated Press