Strategical Content Optimization in an SEO Process

How to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital:

01:05 What are the most common content mistakes in an SEO process
12:48 Which are the building blocks for successful search optimized content
20:00 Aligning content optimization with demand generation
22:38 What are your favorite content optimization tools?
29:20 A heads-up on over-relying on content optimization tools metrics
34:50 A last content optimization tip

#ContentOptimization #ContentStrategy #SEO