What is the Facebook edge rank algorithm & how to use it to get more traffic

What is the Facebook edge rank algorithm & how to use it to get more traffic!

For more on how to promote your business on Facebook, check out my Facebook marketing book.
http://www.amazon.com/Facebook-Marketing-Business-Expect-Promoting-ebook/dp/B00LMGPDIK

And here is my Facebook business course:
https://www.udemy.com/facebook-marketing-course/?couponCode=y

In this tutorial I explain what the Facebook edge rank algorithm is, how the edge rank algorithm determines which pages and updates will be seen by which users, and how you can ultimately use this algorithm to get more traffic to your website.

The purpose of this algorithm is to help Facebook determine which users would be interested in which updates. Every user is part of the edge rank algorithm, and every action that user takes creates an edge which represents a relationship of that user with anything else like pieces of content or other users. By evaluating all of a user’s edges, Facebook can determine how much interest that user is able to generate on certain topics, and that determines that user’s domain authority which in turn determines how much exposure Facebook will give to that user’s updates.

One way to take advantage of this algorithm is to generate engagement with your Facebook updates either by funneling people there from other social networks or by buying engagement from Facebook. You can buy many shares and likes from third world countries for mere pennies, and create a lot of engagement around your Facebook updates and give your account more authority.

Here are some thoughts on how to generate engagement using the EdgeRank algorithm. Since we know what Facebook wants, we can give exactly that to Facebook, and get traffic and exposure in return. And what exactly do they want? it is simple. They want what would be fun and engaging for their audience. That means beautiful photos, popular stories, great videos, little self promotion, and timeliness. Timeliness is very important because simply posting videos that are going viral at that moment can give you quite a bit of extra engagement on Facebook.

The EdgeRank algorithm also determines what to show in people’s news feeds. They give highest priority to people who are your friends, next are fan pages, after that it is group pages, and the lowest priority goes to business pages. The new trend for businesses to get more out of the Facebook EdgeRank algorithm is to create groups instead of business pages, and as much as possible also use their own personal accounts (I realize not all people want to do that).

Here are a few more social media and Facebook marketing tutorials.

Advanced social media marketing course:
https://www.youtube.com/watch?v=WIkIi8WB0KI

How to start a successful blog:
https://www.youtube.com/watch?v=5JEEBmNH1j8

Social media marketing tutorial:
https://www.youtube.com/watch?v=DvOmBPS69lg

Facebook marketing book:
https://www.youtube.com/watch?v=G6qbz-qnaPU

How to start a successful YouTube channel:
https://www.youtube.com/watch?v=NqbElmFXZa8

Why you should not have a private Twitter account:
https://www.youtube.com/watch?v=IrFOpUm0Jx4

SEO and social media:
https://www.youtube.com/watch?v=-IwbAJjDAEA

Twitter marketing tutorial:
https://www.youtube.com/watch?v=gDMNKgluvBI

How to get people to follow you on Twitter:
https://www.youtube.com/watch?v=l2GWEQZk-3k

25 Facebook marketing strategies:
https://www.youtube.com/watch?v=zd8eG0WDJvI

Facebook marketing book:
https://www.youtube.com/watch?v=G6qbz-qnaPU

Advanced social media marketing strategy:
https://www.youtube.com/watch?v=KHHy5w8bCu8

how to promote your business on Facebook with fan or business pages:
https://www.youtube.com/watch?v=eoScYAkcqLo

Facebook marketing by using your personal profile:
https://www.youtube.com/watch?v=4TMuc0wV8io

Buying Twitter followers:
https://www.youtube.com/watch?v=pR0HvmWv-QQ

Facebook marketing with business pages:
https://www.youtube.com/watch?v=eoScYAkcqLo

How to get people to retweet your tweets:
https://www.youtube.com/watch?v=od5G59HSmnE

Advantages of Facebook paid advertising:
https://www.youtube.com/watch?v=zAn98Hb2YQ4

How to make engaging Facebook posts that get likes and attention:
https://www.youtube.com/watch?v=axwhe3KjYjw

How to use hashtags to increase your social media reach on Instagram, Facebook and Twitter
https://www.youtube.com/watch?v=55nbvOHdLgs