What is a unique value proposition (UVP) or Unique Sales Proposition (USP): Why you need a USP

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In this video tutorial I explain what a unique value proposition (UVP) is, why your business needs a unique value proposition, and how to create one in order to position your product and sales in a way that positively differentiates you from your competition.

The reason you need a unique value proposition is that it will help you stand out from your competition. You won’t appear as just another copycat business, but rather you will appear as a unique product that is made to best suit a particular audience. Imagine if there are many products out there, and none of them have a unique value proposition other than your product. That means that they will all look dull and repetitive, and your product will stand out. That is exactly what you want. You want to stand out and be remembered.

Here are more tutorials on starting a business and business planning.
Want to learn to start a business? Check out this video on the exact steps to start your business.


And if you want to learn to plan a business, here is a video tutorial on how to plan your business.


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