The Power of the Podcast | Intrado Digital Media

Podcasting has finally become a mainstream medium―after years of increasing listenership and downloads, a 2019 report shows that more than half of Americans listen to podcasts.

It’s time to stop ignoring the power of podcasting and take advantage of the incredible opportunity to reach and engage your audiences in a new, non-traditional way.

With more and more people choosing to listen to podcasts, this trend has evolved into something marketing and communication teams should consider. Podcasts aren’t just for publishers and media companies: they can function as a new channel in your content marketing strategy.

At our 2019 Client Summit, Intrado Digital Media President Ben Chodor sat down with Kris Stenkula, Product Evangelist at Intrado, and Deirdre Breakenridge, Chief Executive Officer of Pure Performance Communications, to discuss the topic of podcasting in this short panel discussion.