In the Know with Intrado | Using Data to Improve PR Results

It’s time to stop relying on the same old metrics when reporting to executives. Modern PR tech is enabling practitioners to gather real, actionable data that improves campaigns and delivers faster, more meaningful results.

In this week’s episode of In the Know, I’m sharing a clip from our latest webinar, “Less Gut, More Data: Get Better PR Results in 2020.” Watch as ICR’s Katie Creaser discusses common pain points in PR tech adoption and ways that you can more effectively report hard-earned results to your c-suite.

To view the entire webinar on demand, click and register here: https://onlinexperiences.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowUUID=C626364B-FDD7-4FBC-8280-40208085887B&LangLocaleID=1033&AffiliateData=InTheKnow