In the Know with Intrado | The Importance of Online Reputation Management

In this edition of “In the Know with Intrado,” we’re talking monitoring.

When it comes to online reputation monitoring, we all know that public relations practitioners are responsible for monitoring the health of their companies’ or clients’ reputations. That’s a large part of what PR is.

Online reputation monitoring is a way to measure and review the health of a company’s reputation, specifically in the digital space—primarily across social media, review sites and media outlets.

Simple enough, right? So, why is it important?

In a nutshell: It helps you understand your strengths and weaknesses. Having a clear understanding of the online sentiment toward your brand is crucial to both building and reshaping your reputation.

Learn more about our monitoring solutions: http://www.intrado.com/Digital-Media