Google Product Reviews Update Analysis, Local Ranking Update, Top Stories Redesign, Ads Spend Bug +

This week, I did a bit of a look at what we are seeing around this big December 2021 Google products reviews update. I also spoke about a possible, unconfirmed, Google local search ranking update. Google also rolled out a new design for the local pack, with the map on the right. Google Search Console updated the news performance report at probably the worst time. Google has rolled out a new design for top stories also, right. Google iOS testing a new suggested clips featured snippet layout. Bing has new ways to search local stores, but I think it requires advertising. Google SafeSearch has a new notification for searchers plus we showed how a site took a month to be reclassified out of the SafeSearch adult filter. Google spoke about what to do if your author changes his or her name. Google said adding the name of your category or topic to your URLs won’t matter. Google spoke about inclusive language in search and how it impacts crawling, indexing and ranking. Google Ads had another spending bug, expect refunds if you were impacted. Google is showing two ads in the local panel. Google Ads image extensions are now on desktop;. Google Ads has updated the custom columns design and features. Google Ads updated its election and political policies. Google Ads experiments no longer require campaign drafts. Microsoft advertising has four new attributes for your Bing Ads is going away, I spoke a bit about its history in SEO and search. Google also posted its year end searches of the 2021 year. That was this past week in search at the Search Engine Roundtable.

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0:00 – Introduction
1:56 – December Google Product Reviews Update Is Lit :
2:19 – Google Local Search Ranking Algorithm Update Last Week :
3:39 – Official: Google Moves Local Pack Results Higher & Map On Right Side :
4:42 – Google Search Console Performance Report Updated For Google News – Impression Changes :
5:42 – Google Rolling Out New Top Stories Layouts :
6:30 – Google Tests New Suggested Clips Video Feature Snippets Layout :
6:57 – Bing Local Store Search For Inventory & More :
7:40 – Google SafeSearch Filter Removed After A Month & New SafeSearch Notice :
8:50 – Google On How To Handle Changing An Author’s Names :
9:33 – Google: Category Or Topic Name In URL Slug Is Not Important For SEO :
9:55 – Google Search Efforts On Inclusive Language :
10:35 – Google Ads Spending Bug Again This Time Impacting tROAS & Maximize Conversion Value :
10:51 – Two Google Ads In Local Pack :
11:01 – Google Ads Image Extensions Come To Desktop & More :
11:25 – Google Ads Custom Columns Design Update With New Metrics & Functions :
11:35 – Google Ads Election & Political Ad Policy Changes For 2022 :
12:00 – Google Ads Experiments No Longer To Require Drafts Requirement :
12:10 – Microsoft Advertising Bing Search Ads New Asian, Latin, Women Owned & Diabetic-Friendly Attributes :
12:29 – Going Away – Old Tool SEOs Used To Predict Google Rankings :
13:09 – Google 2021 Year In Search – Top Searches :
13:22 – Conclusion

Author: traffic

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