Multimedia Press Releases: All-In-One Tools for Engaging Media and Consumers

Most newsrooms are confronted with thousands of press releases every day, making it impossible for each one to receive the time and attention it deserves.

Even if a company, brand or politician is making an important announcement, their news might get lost or go unnoticed due to the sheer volume of news releases that editors need to wade through.

If you’re a public relations professional, how can your press release rise above the noise? By including multimedia storytelling.


Producing high quality photos or video in-house is not always possible for various reasons – time of year, prior engagements, closed access to facilities, travel restrictions and more.
Through its commercial division, The Canadian Press relies on its national network of professional copywriters, photographers, videographers and designers to create branded content for clients and their multimedia news releases.

Author: traffic

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